Making a strong case for UX Research: A Quick Guide

Getting a Buy-In for UX research is often remarkably difficult, or we make it this way?

Research in Product Design is a cornerstone that ensures products not only dazzle with their design but also resonate deeply with users. However, advocating for the integration of UX research in project cycles can be challenging. Let’s think about how UX professionals can effectively champion UX research, ensuring its indispensable value is recognized and utilized in product development.

🟢 Understanding the resistance to UX Research

👉🏼 Challenges in gaining buy-in

The reluctance to incorporate UX research often stems from misconceptions about its cost, time consumption, and overall relevance. Stakeholders might view it as a luxury rather than a necessity, especially in fast-paced development environments.

👉🏿 Combatting misconceptions

Addressing misconceptions begins with education. It’s vital to articulate that UX research is not inherently time-consuming or expensive and that its adaptability can fit various project scopes and timelines.

Here are practical actions and activities that UX designers and researchers can initiate…