Gaining C-Level Support in Design Management: Engaging Visionaries, Analysts, and Guardians

One of the primary design managers’ tasks is gaining the support of C-level executives. This is where the art of utilizing stakeholder maps becomes handy.

These maps are not just tools for identification; they are strategic instruments that enable design managers or designers to tailor their approach to various influential groups within an organization. Engaging three primary stakeholder types — the Visionaries, the Analysts, and the Guardians — can significantly bolster a design management’s efforts in aligning design goals with the broader business objectives.

🟢 Understanding Stakeholder Categories

🦄 The Visionaries

The Visionaries are the dreamers and innovators. Quick to embrace new ideas; they are your immediate allies in pioneering design initiatives. Their enthusiasm is contagious, and they often serve as champions for your vision in the broader organizational context.

How to Engage:

• Leverage their enthusiasm by utilizing their influence to generate excitement and buy-in across the organization.