Design MBA: Business Resources & Capabilities in Design Management

In the multifaceted realm of design management, a focus solely on creativity and aesthetics isn’t enough. The full spectrum involves, as well, a strategic understanding of two pillars of design management: business resources and capabilities.

Max Stepanov

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Business management considers resources and capabilities as the bedrock upon which competitive advantages are built. According to “Exploring Corporate Strategy” by Gerry Johnson and Kevan Scholes, resources can be categorized into three types:

  1. Physical Resources: Include software tools, hardware, and design studio space.
  2. Human Resources: Think about skills, knowledge, and expertise.
  3. Financial Resources: The budget for design projects, software, and team development.

On the other hand, capabilities are the complex bundles of skills, and collective learning exercised through organizational processes that contribute to the firm’s ability to coordinate resources. Let’s talk with design examples.

👥 Resources — The Foundation of Any Design Team

What comes to mind when you think about resources in a design context? Adobe Suite? Skilled designers?

🦄 Designers

Designers are your creative engine, skilled in turning abstract ideas into tangible outcomes. Managing these professionals requires a balance of fostering creativity, facilitating collaboration, and ensuring project efficiency:

  • Form teams based on a mix of specialized UX skills, such as interaction design, visual design, and user research, to create balanced and self-sufficient units.
  • Conduct skill assessments every quarter to identify strengths and areas for growth.
  • Hire specialized designers (e.g., UI, UX, visual) or additional roles based on your team’s project needs to fill in expertise gaps.
  • Keep a core team of UX designers constant on long-term projects while dynamically allocating additional members based on the phase…

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Max Stepanov

Design Lead| MBA| Ph.D.| Human-Computer Interaction specialist| Experience in Product Development and Digital Communications🦄 www.linkedin.com/in/outmn/