Design MBA: Business Resources & Capabilities in Design Management
In the multifaceted realm of design management, a focus solely on creativity and aesthetics isn’t enough. The full spectrum involves, as well, a strategic understanding of two pillars of design management: business resources and capabilities.
10 min readOct 3, 2023
Business management considers resources and capabilities as the bedrock upon which competitive advantages are built. According to “Exploring Corporate Strategy” by Gerry Johnson and Kevan Scholes, resources can be categorized into three types:
- Physical Resources: Include software tools, hardware, and design studio space.
- Human Resources: Think about skills, knowledge, and expertise.
- Financial Resources: The budget for design projects, software, and team development.
On the other hand, capabilities are the complex bundles of skills, and collective learning exercised through organizational processes that contribute to the firm’s ability to coordinate resources. Let’s talk with design examples.
