Image for post
Image for post

Everis’ research on May 2020 collected 110 writing professionals around the world and made some research about UX Writing.

I collected some interesting and important foundings from Everis’ report:

  • 62% of respondents call themselves UX Writer, followed by Content Strategist, Content Designer and UX Copywriter.

Depending on the country, Company or team it may have one name or another(e.g. in Israel it is called Microcopy, and professionals not only write but also do strategy, research and testing).

  • The first companies that started hiring this kind of professionals were the big tech ones (like Microsoft, Apple, Google) and now DocuWare!
  • UX Writing is still a new field (the 46% of participants in the survey have only worked for 1 to 3 years as UX writers, and 13% for less than a year). …


In case you are interested what works better for the users (in short).

EMOJI RATINGS

Image for post
Image for post

or NUMBERED SCALES

Image for post
Image for post

Jim Lewis and Jeff Sauro are exploring how to use emoji instead of standard answers in polls. In August 2020, they collected 240 participants from a U.S. panel agency and asked them to rate different streaming and entertainment services (article and report).

Participants were randomly assigned to different types of surveys, variables and research started.

Results:

Image for post
Image for post

Emojis offer an alternative to labels that may be easier for people to respond to, and they don’t need to be translated.

In this experiment, however, researchers found no significant differences or interactions between mean UMUX-Lite ratings collected with standard linear numeric scales and face emoji scales. …


I would like to share some research results related to remote work (different organisations and different amount of participants).

Work from home meme
Work from home meme

For example, in 2020, 98% of people would like to work remotely, and 97% of participants told they would recommend remote work to others (according to Buffer and AngelList).

75% of current workers say they plan to work remotely for the rest of their career. People like remote work as much as they believe it would be suitable for other people as well. Perverts.

We can see a major upward trend in the number of people working remotely in the U.S. From 2016 to 2017, remote work grew 7.9%. …


There are over 110 million virtual assistant users in the United States alone, and the software is especially common in smartphones and smart speakers.

Image for post
Image for post

When you ask Siri: “What is the meaning of life?”, the answer can be: “I find it odd that you would ask this of an inanimate object.”

When you ask Alexa: “What is the meaning of life?”, she can say: “The answer is 42, but the question is more complicated.”

Don't ask about meanings, search them yourself.

Some stats

  • 16% of Americans own a voice-activated smart speaker. (Edison Research and NPR)
  • 36% of young and 52% adults of U.S. smart speaker owners are using their device more to listen to music and entertainment. (NPR/Edison Research)
  • Apple’s Siri and Google Assistant have 36% of market share. Amazon Alexa — 25%, Microsoft Cortana 19%. …


An improperly selected sofa can kill all the beauty of the interior, your mood and photos for Instagram. So get ready, reading this article can get a little painful.

A sofa is a very large object and needs to be picked responsibly, as it gets a lot of attention.

Image for post
Image for post
Nice-looking sofa

You’ve probably noticed interiors where everything seems to be fine, but at the same time, something isn’t right. You should probably blame the sofa.

Image for post
Image for post
The bad example of the sofa

What parameters the right sofa should NOT have:

1. Strange armrests

If the armrests are catching your eye, then something is wrong with them.

If the armrests have a wooden panel on top, especially if it is on a special mount-stand, I recommend avoiding such sofas. Keep looking. A lot of people are attracted by this detail since you can put a cup of tea there, remote control and much more. But people forget that it is more convenient to use a coffee table for these purposes. Moreover, when you put something on the armrest there is always a risk of pushing it off. …


Everyone calls it “interiors for the lazy-bones,” but I strongly disagree. I would call such an approach “interiors for the rational ones”, because why spend more time on something you don’t have to?

In this article, I will tell you what you can do in your interior to reduce cleaning time and avoid cluttering up space.

Image for post
Image for post
Minimalistic interior

Minimalism is the best thing you can do to your interior if you don’t want to tediously wipe the dust off monograms on gilded picture frames, wash the stained mirrors in interesting frames three times a day and blow the dust off the stucco on the ceiling.

Kitchen

I believe that the kitchen should be as clean and as sterile as possible, and this is achieved by choosing the right facades, countertops and other details.

If you want to spend the minimum amount of time to clean the kitchen, I recommend making smooth white facades without panels and handles. …


As a designer, it is self-explanatory that knowing your colour palette is crucial. Using the colours red, yellow and green will make certain elements stand out from their surroundings and probably lead to the desired effect. Or not.

Image for post
Image for post
Photo by Paweł Czerwiński

They are not only preventing you from dying when you cross the streets.

Traffic lights are so incorporated in our everyday life that we react instinctively to them. We see red — we stop; we see green — we go. We don’t have to think about what those colours mean, they just give us an impulse, and we react to it.

As a designer, it is self-explanatory that knowing your colour palette is crucial. Using the colours red, yellow and green will make certain elements stand out from their surroundings and probably lead to the desired effect. However, UX design, of course, is so much more than just making a few buttons pop out and make the user click them. The user’s experience has to be crafted from start to finish. Guiding the user through the site, however, doesn’t always require insane visuals, bling-bling and a dancing unicorn. In the case of the traffic light, you can see that an entire communication process is made by only using three basic colours. …


In human psychology, Baby Duck Syndrome is called the effect when a person, discovering a particular area, considers the first object encountered from this area to be the best, and the subsequent ones to be the worst.

Image for post
Image for post
James Veitch

Every usability specialist is a kind of researcher. Therefore, there are not only generally accepted standards and laws but also rules that are opened with each usability audit and usability testing.

It is no secret that, quite often, Users of digital products do not follow the optimal path to achieve their goals. They are not always interested in the most reasonable and simple solution to their problem.


Will AI take the designer’s job, do designers know something that AI does not?

Image for post
Image for post

AI affects the design, and theoretically, AI can kill graphic design and UI. But UX is safe because UX is not only working with data but also with perception. So here AI is powerless, although AI can help analyze information and take on the function of creating prototypes, which is helpful.

Image for post
Image for post
Futurice

The state of AI

Personalization is the way to the client’s heart. Artificial intelligence can collect information about the user throughout the Internet, analyse it and provide precisely the solutions that the client was looking for.

There have already been commercial attempts to use AI to work in the field of design. Typically, they focus on areas where the designer has to work within certain visual constraints. …


Image for post
Image for post

Yes, you read it right.

The internet is for porn — porn and cats. The web basically grew up with porn and is a symbiosis almost as strong as the one between the internet and cats. Of course, pornography has been present since the beginning of humanity and can be already found as drawings on cave walls from our ancestors. …

About

Maxim Grozny

UX/UI designer | Munich based. Experience in Branding and Digital Marketing. Writing about design, research, business and marketing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store