Max Stepanov·May 21, 2025The EAA comes into effect in June 2025. Are you ready?The European Accessibility Act (EAA) will come into force on 28 June 2025. From this date, all products and services within its scope must…
Max Stepanov·Apr 11, 2025Removing Product Reviews May Increase ConversionsIn a digital commerce environment where nearly every store displays product ratings and reviews by default, it may seem counterintuitive —…
Max Stepanov·Apr 11, 2025101 E-Commerce UX GuidelinesGreat user experience in e-commerce isn’t just about clean aesthetics or clever copy — it’s about removing friction, earning trust, and…
InBootcampbyMax Stepanov·Apr 9, 2025Reviving the Spark: How Emotion and Discovery Can Transform E-commerceBased on the Criteo Report: The Spark of Discovery (2025)
Max Stepanov·Feb 13, 2025Goals, Signals, and Metrics in Product Design: AMeasuring success in product design is quite a challenge, but without it, it’s almost impossible to win support. Many teams launch…A response icon1A response icon1
InBootcampbyMax Stepanov·Feb 11, 2025What Is Productized Design?Productized design is about offering design services as fixed-scope, clearly priced packages instead of custom, one-off projects. Instead…
Max Stepanov·Nov 24, 2024Defining Answer Engine Optimization (AEO) | Part 1Part 1 of the Answer Engine Optimization (AEO) — a little bit of a Guide Guide for UX and Product DesignersA response icon2A response icon2
Max Stepanov·Sep 10, 2024The Difference Between Completion Rate and Success Rate in UXCompletion and Success Rate are two important metrics used to measure user behavior. While these terms might sound similar, and many…
Max Stepanov·Sep 8, 2024Design System MetricsDesign systems are essential for maintaining consistency, efficiency, and scalability in modern digital products. However, the value of a…A response icon1A response icon1
Max Stepanov·Sep 7, 2024The Essential UX Research Tools for Design TeamsEffective UX research is critical for creating user-centered products that not only meet business goals but also enhance the user…