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101 E-Commerce UX Guidelines
Great user experience in e-commerce isn’t just about clean aesthetics or clever copy — it’s about removing friction, earning trust, and enabling users to accomplish their goals with clarity and confidence. As digital competition intensifies and consumer expectations rise, UX is no longer optional. It’s a differentiator.
Let’s have a look at 101 guidelines tailored specifically for e-commerce platforms that have become best practice — from navigation, product discovery, and checkout flows to mobile usability and performance optimization. Today they’re not high-level theories or vague principles — they’re concrete, actionable standards used by leading retail brands to reduce abandonment, increase conversions, and drive loyalty.
Whether you’re a product designer, UX researcher, frontend engineer, or e-commerce strategist, these guidelines should help you audit, evaluate, and improve any part of your digital commerce experience with clarity and precision. Los geht’s!
1. Include Essential and Category-Specific Product Attributes in List Items
When users browse product listings, they rely heavily on the information presented to make informed decisions. Displaying both essential and category-specific attributes directly in the list of items enables users to assess products…
